Google Updates

Google’s November 2023 Core Update: What Site Owners Need to Know

Google’s November 2023 core update is currently in progress and is expected to take about two weeks to fully roll out. This marks the fourth comprehensive core algorithm update for the year 2023. The first core update occurred in March 2023, commencing on March 15 and concluding on March 28. The second core update took …

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Google Keyword Planner bids farewell to keyword forecasting in recent changes

Google Ads has recently made changes to its Keyword Planner, discontinuing the maintenance of individual and ad group keyword forecasting. This decision, as explained by Ginny Marvin, Google’s Ad Liaison, was driven by the fact that only a small number of advertisers were utilizing these features. Nevertheless, it’s worth noting that campaign-level forecasts and historical …

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